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 national fuel advertising campaign


Circle K Debuts First National Fuel Advertising Campaign in US

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Circle K, a global leader in convenience and mobility, announces its first-ever U.S. nationwide advertising campaign, "Fueled by Circle K." Taking place over the next year, the campaign focuses on Circle K fuel, which is now available in over half of its 7,000 U.S. locations. The campaign underscores Circle K's mission to make customers' lives a little easier every day, highlighting fuel they can trust as yet another way the brand serves the communities where it operates. "As a major milestone for our brand, we want the'Fueled by Circle K' campaign to celebrate our valued customers and show how they can trust the quality of Circle K fuel to support them on their journeys as well as enjoy so many customer favorites in store." The campaign will run primarily on digital streaming and social media channels, taking a customer-centric creative approach in the four-part ad series that showcases different customers, their fueling experiences and how Circle K has everything they need for their journey. Launched on Dec. 2, the first ad of the year-long campaign is holiday-themed, featuring actual Circle K employees alongside a variety of Circle K customer personalities, from delivery drivers to Santa's helpers.

  Country: North America > United States (0.06)
  Industry: Retail (1.00)